Challenge
The 21st Amendment Gastrobar, located in the vibrant Indiranagar district of Bangalore, is renowned for its lively atmosphere and eclectic décor. The challenge was to enhance the venue's online presence through engaging social media content and to redesign the menu to reflect its unique character. The goal was to capture the Gastrobar's dynamic ambience and translate it into both digital and physical formats.
Outcome
The project resulted in a cohesive and impactful branding update for the 21st Amendment Gastrobar. Engaging social media content successfully resonated with the youthful demographic of Bangalore, mirroring the venue's vibrant nightlife in the digital realm. The redesigned menus and in-venue graphics effectively reflected the Gastrobar’s character, reinforcing its appeal as a top destination for a memorable night out. The consistency in design elements, from social media visuals to in-venue materials, significantly enhanced brand visibility and engagement.
Role & Collaboration
This project involved collaboration with the 21st Amendment team to develop engaging graphic designs and marketing strategies. The scope included creating tailored social media content, redesigning the food and cocktail menus, and developing supporting materials such as table tents and standees. The design process focused on capturing the venue's lively atmosphere and integrating it into every touchpoint, ensuring a unified brand experience both online and offline.
21st Amendment
Graphic Design & Marketing
Food and Beverage
2021
One key lesson learned from this project was the value of aligning design elements with the venue's unique atmosphere to enhance brand consistency across all platforms.
The design approach aimed to reflect the Gastrobar's vibrant and inviting atmosphere. The social media content was crafted to resonate with Bangalore's youthful crowd, using dynamic visuals and storytelling.
The food menu’s blue-and-white theme and the bar menu’s beige-black-red palette were chosen to reflect the Gastrobar’s vibrant atmosphere. Each menu was infused with character through playful illustrations and fonts, enhancing the overall dining experience.
Table tents and standees were designed to maintain consistency and visibility, using the same design language as the menus and social media content. This comprehensive approach ensured that the Gastrobar's brand experience was seamlessly integrated throughout its physical and digital touchpoints.
Also learned the importance of adaptability in design, allowing the brand to evolve while maintaining its core identity.
